Louis Vuitton turns to blockchain in battle against copycats

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LVMH, owner of numerous leading brands including the luxury French label Louis Vuitton, is turning to blockchain technology in its fight against copycats.

Initially, the technology will only be used for Louis Vuitton goods and Christian Dior perfumes. It will track the supply chain from raw materials to the point of sale and beyond, including for inbound products. This will provide unquestionable clarity on the true origins of goods….

An excerpt from SCM